After a major coup in signing a deal with the Pan-Asian Film and Music Awards academy (PAIFMA) and being recognised as one of the top Asian artists in the UK, Abbas Hasan has had quite a month.
He signed as the new face for international fashion brand Mastrioni’s latest campaign and announced that he would be releasing his new single ‘Sweet Girl’.
Since his ‘Away’ video starring Humaima Malick and his collaboration with Shahrukh Khan’s official DJ on the ‘Jaan Ke Vaaste’ remix, there has been a lot of speculation on who would be his leading lady in Sweet Girl. Abbas revealed recently that his secret co-star is none other than the Armeena Khan.
Armeena is an actress with multiple upcoming films but is probably best known for her movie ‘Writhe’ which featured at the Cannes Film Festival. She also had great success with her role in this summer’s international blockbuster ‘Bin Roye’. The beauty recently graced the cover of Hello! Magazine. She and Abbas have been close for a long time and are both fellow Canadian artists.
In the meantime we know that in true Abbas style, Sweet Girl is in English-Urdu/Hindi and starts out with some vocals in French. It has been produced with Rishi Rich’s protégé Naamless and the video has been directed by top Persian director Amir Taherian with styling by Prangsta.
Abbas Hasan commented: “It’s been a crazy few months for me, and I know my habibis have been waiting a long time for this one. I can’t wait to share it with you all and as I start my journey with the Pan-Asian awards academy I can’t wait for you to see what I have in store for you!”
Previously, the CBC (Canadian Broadcasting Corporation) already named Abbas as one of the top Asian artists to watch and the star already won the Artist of the Year award last year. From number 1 hit singles to touring with the likes of Shahrukh Khan and Priyanka Chopra, Abbas Hasan even headlined at the Times of India Film Awards.
Abbas commented on the PAIFMA announcement: “It’s such an honour to be recognised by the Pan-Asian International Film and Music Awards academy. Of all the honours I’ve held over the past few years, it feels overwhelming and extra special to have the academy supporting my work, as my belief is that music and the arts are intended to bring people together and break boundaries. As an Asian artist this message rings true to everything that I do.”
The multi-talented Abbas said of his appointment with Mastrioni: “It’s amazing to be chosen as the face of Mastrioni. In my eyes, the brand is the definition of turning fashion into art. Their couture and pret-a-porter collections are simply stunning and I can’t wait to embark on this journey with them.”
‘Sweet Girl’ is OUT NOW.