The maestro Rishi Rich emerges from his music lab once again with an elaborate concoction of melodic flavours to suit every taste!
‘Zakham‘ is the latest offering from Break The Noise Records. With a fiery blend of a classic Bollywood item-number and a Brooklyn street hip hop vibe. Rishi, yet again brings us an exemplary example of futuristic nostalgia!
World-renowned for his East meets West creations, Rishi Rich ingeniously reignites a sample from the Venus Music classic ‘Maalik Mere‘ from the movie Zakham featuring the haunting voice of the legendary Asha Bhosle and starring the evergreen ‘Neelam‘.
Interspersed with the dynamic vocals of Californian rapper Rush Toor, Zakham delivers echoes of yesteryear masterfully rejuvenated with a big splash of modernity creating a sound that’s sure to resonate with music lovers globally.
Hailing from Malaysia and now living in San Francisco, Rush Toor is a force to be reckoned with behind the microphone. His lyrical flow, energy and style have gained him a worldwide following.
Although Rush’s influences include 2 Pac, Biggie, Wu-Tang Clan, Kendrick Lamar, Drake, Kanye West and Bone Thugs-N-Harmony, he also has a penchant for Punjabi and Hindi music.
Rush is excited about the track: “Working with a music producer like Rishi Rich is just so innovative and fun. He has a very unique way of knowing exactly what he wants from the artist he is working with and I’m super grateful to be part of such a dope project.”
Having previously worked with Rishi Rich and singer Jagtar on the song Das De Tu, he was the perfect choice for this new collaboration.
Rishi says: “I’ve always loved fusing the music I listened to growing up with the music I love to make now and Zakham is just a perfect example of how East and West blend seamlessly. Rush was ideal to feature on the track and I hope everyone enjoys it.”
The music video to accompany Zakham is shot on location in India at the stunning Jai Vilas Palace in Jawhar Fort and stars Jagtar as the male lead. He plays the role of a tourist who becomes mesmerised by a beautiful woman he keeps noticing around an eerie fort but she mysteriously keeps disappearing! Wait and watch…
Break The Noise Records is an innovative record label with an eclectic musical mix that weaves together East and West elements based on an international framework and sound.
This exciting musical endeavour has been put together by a pioneer of the Asian-R&B fusion music and Desi movement Rishi Rich, singer-songwriter for over 10 years Kiranee, and Mumbai based executive producer RDV.
One of the key aspects of Break The Noise Records is its passion for developing undiscovered and/or emerging talent along with supporting independent artists around the world. Working hand in hand with Believe Distribution; this new and inspiring collaboration is certain to deliver great music to its listeners whilst continuing to develop and mould the artists of tomorrow.
‘Zakham‘ releases on 19th October 2021 on Break The Noise Records and will be available via all digital stores and streaming platforms worldwide.
