The television commercial showcases Ananya as a fashion enthusiast, effortlessly navigating the app and guiding a seemingly overwhelmed Aditya through the shopping experience. The ad highlights the app’s user-friendly interface, wide brand selection, and convenient features like easy returns and on-time delivery.
“As a big fashion enthusiast, I constantly strive for effortless style,” said Aditya Roy Kapoor. “I’m excited to be part of Amazon Fashion’s new campaign. The ease of online ordering from an extensive selection across sunglasses, watches, shoes, etc. on Amazon Fashion, to always getting your delivery on time, takes the guesswork out of shopping and makes building a stylish wardrobe a breeze.”
Ananya Panday said, “I love styling that makes me feel comfortable yet confident and with Amazon Fashion’s wide selection across accessories, shoes, bags, etc. I can mix and match effortlessly. I’m very thrilled to be a part of Amazon Fashion’s ‘Fashion on Amazon, Har Pal Fashionable’ campaign, that enables customers to put their looks together, with features like ‘wear it with’ suggestions, from top brands and convenience features like ‘easy returns’, ‘fast delivery’, ‘no convenience fees’ etc.”
The undeniable chemistry between the actors has not gone unnoticed by fans. Social media has been flooded with comments praising their on-screen presence. One fan wrote, “Just get married juussstttt. You guys look amazing together,” while another commented, “Can’t get over these super cute #Adinya ads. You guys look so cute together.”
“We are excited to introduce our new campaign, ‘Fashion on Amazon, Har Pal Fashionable.’ This campaign aims to establish Amazon Fashion as the one-stop online destination for fashion enthusiasts. Offering a diverse selection of clothes, shoes, watches, accessories and more, Amazon enables customers to effortlessly curate their looks with features like ‘Wear it with’ suggestions from top brands. With added convenience features such as easy returns, fast delivery at no additional fee, we strive to continuously improve the fashion shopping experience.” said Pragya Sharma, Director-Consumer Marketing, Amazon India.
On the professional front, both actors have exciting projects lined up. Ananya has films like Control, Shankara, and an Amazon web show titled Call Me Bae in the pipeline, while Aditya will be seen in Metro… In Dino, opposite Sara Ali Khan.
