After collecting Rs. 82.17 crore over three days, Salman Khan led Sikandar produced by Sajid Nadiadwala has seen a significant dip in collections on Wednesday. According to estimates, Sikandar collections have crashed to Rs. 9 crore on the fourth day, bringing the total collections to approx. Rs. 91 crores. It’s a drop of about 55 percent from Tuesday, and even this number has come because of the Eid effect in the mass belts.
Sikandar will enter the Rs. 100 crore club by Friday, but that’s no longer a benchmark, and the film is a flop venture for Salman Khan, given the budget and high standards set at the box office by youngsters and Shah Rukh Khan over the past two years. The lifetime business of Sikandar in India is expected to be around Rs. 130 crore, which is nothing but a dismal result for a Salman Khan film on Eid.
While his star-power brought in the audience over the three-day period, the dated content, sub-par buzz, and poor word of mouth have led to low collections. Interestingly, the lifetime collections of Sikandar could be half of Salman Khan and Saiid Nadiadwala’s last film, Kick, which was released in 2014.
Sikandar is a perfect case of a big-budget film going wrong, and the blame has to be shared by the entire creative and the production team, along with the leading hero – Salman Khan. The next five days will see some business coming in for Sikandar, but from Monday, the film could struggle to get any audience due to poor word of mouth. It’s time for Salman to reinvent.
